It's a new world. Using old-school strategies to market products, services and ideas simply doesn't work anymore.
Information-on-demand. Technological evolution. Cultural diversity. These trends require organizations to adopt new marketing strategies. Marketing that influences product design. Marketing that incorporates social feedback. That's why Lewis' marketing degree curriculum combines theoretical concepts with real-world application - preparing you to take an organization into the new world of marketing. Marketing degree students have great internship opportunities where you will be able to apply the skills you have learned.
As a Marketing degree student at 木瓜影院, you will:
- Develop skills in market research, advertising, public relations and salesmanship
- Work on real marketing projects for real companies
- Learn how to utilize digital marketing in promotional and engagement activities
- Understand how Web metrics and analytics can bring accountability to marketing strategies
- Learn design principles and their relationship with marketing communications
Digital Marketing Concentration
Plus, Lewis offers a Digital Marketing track, where you will learn how to incorporate new marketing concepts, strategies and analysis through the communication vehicles of Facebook, Twitter, YouTube, LinkedIn and more.
Career Outcomes
Marketing degree graduates often pursue entry- or mid-level professional positions in marketing, sales, advertising, corporate communications, events, or public relations. Your marketing degree will prepare you to work in all types of profit and non-profit organizations. The U.S. Bureau of Labor Statistics reports various employment opportunities for marketing degree graduates are expected to increase by 12 percent through 2022.
Marketing Minor Options
Double-Major Option
Accounting, Business Administration, Information Systems, Economics and Finance majors may earn an additional major in Marketing by completing the following coursework.
For more information contact the Office of Admission at admission@lewisu.edu or call (815)836-5250.
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